What makes a start-up attractive to investors? Carlo Matic, founder & CEO of the digital brand studio Interactive Pioneers, talks about his 25+ years of experience as an entrepreneur, investor and innovator. He gives exclusive insights into his ups and downs as a founder, shares valuable tips for the first steps of a company and explains how he identifies promising start-ups. You will also learn why the ability to suffer, authenticity and a strong vision are the key factors for a successful start-up.