Local amateur football clubs face numerous challenges, such as declining membership, financial uncertainty, and limited resources. How can they ensure their future viability? Christian Reindl, former EVP of a DAX-listed company, co-founder of the FinTech agency Flipmode and CoachingArea, and chairman of TSV Ludwigsfeld, shares valuable insights in the CoachingArea podcast.

From Corporate to Amateur Football

Christian Reindl began his football career at the age of six with TV Ludwigsfeld. His journey took him through several clubs, eventually leading him back to his hometown club, where he has been on the board for 20 years. He leverages his corporate experience to strategically and sustainably develop the club.

Enhancing Efficiency through Professionalisation

A key point is the transition from volunteer to professional management within the club. Many tasks require more time and professionalism than can be provided on a voluntary basis. Christian emphasises that certain positions within the board should be filled professionally to increase efficiency and ensure professional club management. This allows for more proactive planning and long-term strategies.

Professional Communication

Improved communication is another crucial element. Clubs can adopt corporate practices in this area. Regular and clear communication with members, other clubs, and associations builds trust and transparency. Digital platforms like CoachingArea offer solutions to optimise communication, which is especially important in today’s fast-paced environment.

Partnerships and Sponsorship

A professional partner and sponsorship network is essential. Building and maintaining relationships with sponsors can provide financial stability and increase the club’s reach. Christian highlights that a structured and professional approach to sponsorship has many benefits. Presentations and handouts should be professionally designed to convince potential sponsors.

Cooperation Between Clubs

Collaboration with other clubs can also bring many advantages. Partnerships allow resources to be shared and a stronger joint presence. This is a valuable strategy for small clubs to remain competitive while reducing costs.

Innovation and Digitalisation

The future of amateur clubs lies in innovation and digitalisation. Digital solutions, such as using apps for administration and communication, can greatly simplify club operations. From digital membership management to organising matches and training sessions – the possibilities are vast and help automate and optimise processes.

Conclusion

The challenges for small amateur clubs are significant, but by adopting proven strategies from the corporate world, they can future-proof themselves. Professionalisation, professional communication, strategic sponsorship, and cooperation, as well as the use of digital solutions, are key to success.

Listen to Episode 6 of the CoachingArea podcast to learn more about how local amateur clubs can become future-proof.